Sunday, March 3, 2013

Improving the Mass Transit Experience

This was sent to the Toronto Transit Commission via their on-line 'TTC Service Complaint/Suggestion Form':

Are you interested in improving the TTC passenger experience?

I have a suggestion for how you could improve the conditions for passengers for very little cost, and put the TTC at the forefront of social innovation.

Traveling is stressful, but the TTC could make it make it less stressful and improve the conditions for passengers and TTC workers alike with a very simple media campaign. Just put up posters in your subway trains, buses, streetcars and waiting areas with instructions on how to "meditate while-u-wait". It could be accompanied by a simple TV campaign with instructions on how to meditate, explaining how meditating on the TTC will improve your passengers' travel experience, and also how this improvement will be felt in other parts of their lives.

Please contact me if you would like more information on how to implement such a campaign.

Sincerely,

Andrew Epplett

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